About the "Every Victim Counts" campaign
Discover the mission and motivation behind "Every Victim Counts." We are dedicated to challenging perceptions and advocating for fair treatment for all victims of crime, regardless of their background or circumstances.
Every victim counts, not just "ideal" victims
At the heart of "Every Victim Counts" is the unwavering belief that all victims deserve equal recognition, respect, and support. We challenge the narrow view of the "ideal victim" often presented by the media, which can inadvertently lead to victim blaming and neglect for those who don't fit a predetermined mould.
Challenging neglect for victims
Our campaign was born from the pressing issue that victims who do not conform to societal expectations are often overlooked and underserved. This injustice fuels our drive to highlight the critical need for comprehensive support and understanding for every individual affected by crime.
Advocating for all victims
"Every Victim Counts" actively works to achieve its goals through advocacy, education, and raising awareness. We aim to reshape public opinion and media representation by providing reliable information, current statistics, and insights into relevant laws and support organisations. Our efforts are focused on promoting a more empathetic and informed public attitude towards all victims.
"Hearing the stories of real people has profoundly deepened my understanding of victim blaming. This campaign is vital for change."
A supporter from Roehampton